6 Social Media Metrics You Should Know | Business 2 Community
One of the things I find very useful is the idea that everyone on the team is responsible for staying engaged and that no one member on the team is carrying all of the burden of communicating with the community. Being able to measure social media updates down to the individual is important. More important is being able to know WHAT updates are being sent by WHO. Not only for crisis control but to see if members on the social marketing team is getting more engagement than others and being able to report on why.