The Number One Mistake Retail Brands Make When It Comes To Twitter – Forbes
So with all this popularity and power going for it perhaps you can tell me why that despite the fact that 90% of the top 50 retailers have a presence on Twitter, a mere 29% use it to actively engage with consumers?
What’s even more head-scratching is the fact that while less of the top 50 brands use Instagram and Pinterest, 42% and 60%, respectively – they are much more engaged on these sites. Of the 42% who have an Instagram account, 80% of them are actively engaged.
As for Pinterest of the 60% with a presence on the platform, 70% are actively engaged.
What in the world is going on here?