Content Management: A New Focus for CMOs | Useful Social Media Blog

Social media has brought with it two major issues for CMOs – data and the sheer volume of it. Both of these mean that CMOs now need an enhanced skill set that touches on previously more IT and customer service focused concerns.

The volume of inbound customers communications into organisations has increased dramatically and with social media still seen as more of a marketing channel than customer service, CMOs are often the primary gatekeeper of those channels.

via Content Management: A New Focus for CMOs | Useful Social Media Blog.

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