Five Predictions for Social Media in 2013 | Social Media Today

The creation of community manager and social media manager roles has exploded over the past two years, with an increasing number of companies realising social marketing and community building is not something that can either be done as a side-line or by a couple of interns. In fact, the big news yesterday was that Nike have taken the whole of their social media marketing inhouse in order to ‘get closer to their customers’.

via Five Predictions for Social Media in 2013 | Social Media Today.

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