Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer

While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”

via Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s