6 Ways to Better Promote Your Business on Pinterest | Social Media Today

According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services. The study also reported that another 37% of consumers have seen some products that they would like to buy on websites like Pinterest, but have not yet made a purchase.

via 6 Ways to Better Promote Your Business on Pinterest | Social Media Today.

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Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs

What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.

via Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs.

Getting Social: The DOs and DON’Ts of Social Media Marketing | Business 2 Community

The Facts:

• Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not.

• Companies that use Twitter average double the amount of leads per month than those that do not.

• Both B2C & B2B companies are acquiring customers through Facebook and more than 1/3 of of them say Facebook is critical or important to their business.

via Getting Social: The DOs and DON’Ts of Social Media Marketing | Business 2 Community.

Social Media ROI: 5 Things You Must Remember | Business 2 Community

Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media.

1. Social media is B2C communication

2. Social media is part of an integrated communications and marketing strategy

3.Social media can serve as advertising tool

4. Social media is a great way to educate your customers

5. Social media actually can be measured (for those who must have some numbers)

 

via Social Media ROI: 5 Things You Must Remember | Business 2 Community.