Social Media Analytics | Business 2 Community
GOOD social media analytics
We call good social media analytics KPI (Key Performance Indicators) because these elements MAP to improved market performance. Satisfaction, for instance, is a KPI because the more satisfied your target market is, the more stuff they’ll buy.
Here are some other examples of KPIs:
1. Perceived quality
2. Awareness, since you can’t buy something until you know it exists
4. Positive word of mouth