Social Media Analytics | Business 2 Community

GOOD social media analytics

We call good social media analytics KPI (Key Performance Indicators) because these elements MAP to improved market performance. Satisfaction, for instance, is a KPI because the more satisfied your target market is, the more stuff they’ll buy.

Here are some other examples of KPIs:

1. Perceived quality

2. Awareness, since you can’t buy something until you know it exists

3. Loyalty

4. Positive word of mouth

via 5 Bad Social Media Analytics | Business 2 Community.

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