Social Media Crises Has Many Points of Failure | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.  These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. Surprisingly, Altimeter Group’s research has found from analyzing 50 crises that 76% of crises could have been minimized or avoided had companies been prepared internally

via Social Media Crises Has Many Points of Failure | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

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