Social Media ROI: 5 Things You Must Remember | Business 2 Community
Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media.
1. Social media is B2C communication
2. Social media is part of an integrated communications and marketing strategy
3.Social media can serve as advertising tool
4. Social media is a great way to educate your customers
5. Social media actually can be measured (for those who must have some numbers)