6 Ways to Better Promote Your Business on Pinterest | Social Media Today

According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services. The study also reported that another 37% of consumers have seen some products that they would like to buy on websites like Pinterest, but have not yet made a purchase.

via 6 Ways to Better Promote Your Business on Pinterest | Social Media Today.

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Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs

What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.

via Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs.

Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer

While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”

via Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer.