According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services. The study also reported that another 37% of consumers have seen some products that they would like to buy on websites like Pinterest, but have not yet made a purchase.
What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.
Vodafone UK has the highest response rate to customer service queries via Twitter than any other brand in the world on the site, according to a report.
The latest effort in Coca-Cola’s “Let’s Go Crazy” campaign from ad agency Ogilvy follows people who practice random acts of kindness.
This is just Awesome!
While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”