Content alone won’t give your company the ROI it needs across the social channels it is active on without a clearly defined content strategy. Content that is created on an ad hoc basis that doesn’t clearly support your business’ marketing messages won’t be effective.
Buyers don’t care about your product or service.
They care about the problems and opportunities they face and how your expertise can help them. Consequently, Marketing and Sales share a common goal: earning the right to connect with buyers.
SoMoLo is an acronym, short for Social, Mobile, Local.
The creation of community manager and social media manager roles has exploded over the past two years, with an increasing number of companies realising social marketing and community building is not something that can either be done as a side-line or by a couple of interns. In fact, the big news yesterday was that Nike have taken the whole of their social media marketing inhouse in order to ‘get closer to their customers’.
Social media has brought with it two major issues for CMOs – data and the sheer volume of it. Both of these mean that CMOs now need an enhanced skill set that touches on previously more IT and customer service focused concerns.
The volume of inbound customers communications into organisations has increased dramatically and with social media still seen as more of a marketing channel than customer service, CMOs are often the primary gatekeeper of those channels.
The most focused, targeted, direct method is to understand the demographic profile of your audience. Based on the profile of patients who are looking for the information that you are expert in, you may be able to provide precisely the form of content that they prefer.
Instagram pictures provide a great collage and give your audience a better insight into your company. You can promote anything your company may be doing—from products/services to employees to customers to conferences.