Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer

While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”

via Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer.

The Number One Mistake Retail Brands Make When It Comes To Twitter – Forbes

So with all this popularity and power going for it perhaps you can tell me why that despite the fact that 90% of the top 50 retailers have a presence on Twitter, a  mere 29% use it to actively engage with consumers?

What’s even more head-scratching is the fact that while less of the top 50 brands use Instagram and Pinterest, 42% and 60%, respectively – they are much more engaged on these sites. Of the 42% who have an Instagram account, 80% of them are actively engaged.

As for Pinterest of the 60% with a presence on the platform, 70% are actively engaged.

What in the world is going on here?

via The Number One Mistake Retail Brands Make When It Comes To Twitter – Forbes.

6 Social Media Metrics You Should Know | Business 2 Community

One of the things I find very useful is the idea that everyone on the team is responsible for staying engaged and that no one member on the team is carrying all of the burden of communicating with the community. Being able to measure social media updates down to the individual is important. More important is being able to know WHAT updates are being sent by WHO. Not only for crisis control but to see if members on the social marketing team is getting more engagement than others and being able to report on why.

via 6 Social Media Metrics You Should Know | Business 2 Community.