Sales – Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust : MarketingProfs Article

Buyers don’t care about your product or service.

They care about the problems and opportunities they face and how your expertise can help them. Consequently, Marketing and Sales share a common goal: earning the right to connect with buyers.

via Sales – Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust : MarketingProfs Article.

8 Social Selling Dos and Don’ts For Your Sales Team | Social Media Today

Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person. For a more robust definition of social selling check out the post What is Social Selling and How Will it Increase Sales? Once teams and individuals understand the concept of social selling, and understand the benefits, the next step is to master the best practices.

via 8 Social Selling Dos and Don’ts For Your Sales Team | Social Media Today.

A Practitioner’s Guide to Social Selling | Social Media Today

Social media helps you get to your prospects unlike ever before. Sales is built upon the concepts of empathy and insights which is why a winning sales professional thoroughly researches their prospects before meeting and keeps tabs on real-time updates and buying triggers. Here are some examples how this can be done:

via A Practitioner’s Guide to Social Selling | Social Media Today.