Getting Social: The DOs and DON’Ts of Social Media Marketing | Business 2 Community

The Facts:

• Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not.

• Companies that use Twitter average double the amount of leads per month than those that do not.

• Both B2C & B2B companies are acquiring customers through Facebook and more than 1/3 of of them say Facebook is critical or important to their business.

via Getting Social: The DOs and DON’Ts of Social Media Marketing | Business 2 Community.

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Ernan Roman: Social Media Crises: Three Tips for Calming the Storm

Step 1: Create a social media crisis plan before a crisis erupts. That way, you can address damaging comments and reactions swiftly and professionally. By having a plan in place, you hit the ground running — a critical step when a social media firestorm ignites.

via Ernan Roman: Social Media Crises: Three Tips for Calming the Storm.