5 Ways to Use B2B Social Media to Break Company Silos | Social Media B2B

1. Align Sales with Social Media

2. Get Customer Service On Board

3. Get Product Team Blogging

4. Launch an Internal Social Network

5. Create a Social Media Council

 

5 Ways to Use B2B Social Media to Break Company Silos | Social Media B2B.

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Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs

What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.

via Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs.