What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.
If you want to take scheduling to the next level, look for a tool that offers the ability to schedule large batches of messages at once. This will be an incredibly useful time-saver when it comes to managing campaigns or contests that require heavy messaging around a certain period of time