According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services. The study also reported that another 37% of consumers have seen some products that they would like to buy on websites like Pinterest, but have not yet made a purchase.
Fast-forward less than two years and Promoted Tweets, along with equivalents from Facebook and other social networks, are now officially among the fastest growing sectors of online advertising.
What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.
• Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not.
• Companies that use Twitter average double the amount of leads per month than those that do not.
• Both B2C & B2B companies are acquiring customers through Facebook and more than 1/3 of of them say Facebook is critical or important to their business.
Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media.
1. Social media is B2C communication
2. Social media is part of an integrated communications and marketing strategy
3.Social media can serve as advertising tool
4. Social media is a great way to educate your customers
5. Social media actually can be measured (for those who must have some numbers)
If 2011 and 2012 were about first experimenting and then putting a social-media strategy into play, this year has to be about starting to think what is working and what is not.