Here are four things to you can try out once youre in:Track the number of times your site or something on it has been pinnedTrack the number of repins each pin from your site receivesTrack total impressions, reach, referral traffic, unique visitors and traffic sent to a siteAnalyze and report, on a high level, what is valuable to your brand on Pinterest
More than 8 in 10 companies listed on the 2012 Inc. 500 81% of them use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012.
Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media.
1. Social media is B2C communication
2. Social media is part of an integrated communications and marketing strategy
3.Social media can serve as advertising tool
4. Social media is a great way to educate your customers
5. Social media actually can be measured (for those who must have some numbers)
The creation of community manager and social media manager roles has exploded over the past two years, with an increasing number of companies realising social marketing and community building is not something that can either be done as a side-line or by a couple of interns. In fact, the big news yesterday was that Nike have taken the whole of their social media marketing inhouse in order to ‘get closer to their customers’.
So with all this popularity and power going for it perhaps you can tell me why that despite the fact that 90% of the top 50 retailers have a presence on Twitter, a mere 29% use it to actively engage with consumers?
What’s even more head-scratching is the fact that while less of the top 50 brands use Instagram and Pinterest, 42% and 60%, respectively – they are much more engaged on these sites. Of the 42% who have an Instagram account, 80% of them are actively engaged.
As for Pinterest of the 60% with a presence on the platform, 70% are actively engaged.
What in the world is going on here?
In a year dominated by politics, a few other notable events stand out, such as the activities of Anonymous, Facebook buying Instagram, and the Pope decides to get in on the social networking gig (which the Oatmeal immortalized in a classic cartoon).
What would you say was the most notable social media event of 2012?