Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media.
1. Social media is B2C communication
2. Social media is part of an integrated communications and marketing strategy
3.Social media can serve as advertising tool
4. Social media is a great way to educate your customers
5. Social media actually can be measured (for those who must have some numbers)
via Social Media ROI: 5 Things You Must Remember | Business 2 Community.
Take, for instance, security. Should Twitter have more enterprise-level security for its brand accounts, which are increasingly how marketers communicate with millions of fans?
via Account Hacks Shine Light on Twitter’s Treatment of Brands | Digital – Advertising Age.
Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are. These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. Surprisingly, Altimeter Group’s research has found from analyzing 50 crises that 76% of crises could have been minimized or avoided had companies been prepared internally
via Social Media Crises Has Many Points of Failure | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.
In fact, not using a social media management system in 2013 is roughly equivalent to not bothering to protect your email with a password. But HMV is hardly alone in failing to safeguard its social media accounts. Many of the planet’s largest companies, in fact, remain just as vulnerable.
via Inside HMV’s Twitter Disaster: What went wrong (and how to keep your company safe) | LinkedIn.
You can ignore social media, but that wont make it go away. Heres how to manage when it goes off the rails.
via 8 Tips to Prevent a Social Media Meltdown | Inc.com.
Step 1: Create a social media crisis plan before a crisis erupts. That way, you can address damaging comments and reactions swiftly and professionally. By having a plan in place, you hit the ground running — a critical step when a social media firestorm ignites.
via Ernan Roman: Social Media Crises: Three Tips for Calming the Storm.
GOOD social media analytics
We call good social media analytics KPI (Key Performance Indicators) because these elements MAP to improved market performance. Satisfaction, for instance, is a KPI because the more satisfied your target market is, the more stuff they’ll buy.
Here are some other examples of KPIs:
1. Perceived quality
2. Awareness, since you can’t buy something until you know it exists
4. Positive word of mouth
via 5 Bad Social Media Analytics | Business 2 Community.