Social Media ROI: 5 Things You Must Remember | Business 2 Community

Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media.

1. Social media is B2C communication

2. Social media is part of an integrated communications and marketing strategy

3.Social media can serve as advertising tool

4. Social media is a great way to educate your customers

5. Social media actually can be measured (for those who must have some numbers)

 

via Social Media ROI: 5 Things You Must Remember | Business 2 Community.

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Social Media Crises Has Many Points of Failure | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Yesterday’s Burger King brandjacking was an important reminder to brands and their agency and software partners about how vulnerable social media accounts are.  These forms of attacks are increasing in frequency, such as Jeep’s recent twitter hack. Surprisingly, Altimeter Group’s research has found from analyzing 50 crises that 76% of crises could have been minimized or avoided had companies been prepared internally

via Social Media Crises Has Many Points of Failure | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

Inside HMV’s Twitter Disaster: What went wrong (and how to keep your company safe) | LinkedIn

In fact, not using a social media management system in 2013 is roughly equivalent to not bothering to protect your email with a password. But HMV is hardly alone in failing to safeguard its social media accounts. Many of the planet’s largest companies, in fact, remain just as vulnerable.

via Inside HMV’s Twitter Disaster: What went wrong (and how to keep your company safe) | LinkedIn.

Social Media Analytics | Business 2 Community

GOOD social media analytics

We call good social media analytics KPI (Key Performance Indicators) because these elements MAP to improved market performance. Satisfaction, for instance, is a KPI because the more satisfied your target market is, the more stuff they’ll buy.

Here are some other examples of KPIs:

1. Perceived quality

2. Awareness, since you can’t buy something until you know it exists

3. Loyalty

4. Positive word of mouth

via 5 Bad Social Media Analytics | Business 2 Community.