4 Things to Try with the New Pinterest Analytics [VIDEO] | Social Media Today

Here are four things to you can try out once youre in:Track the number of times your site or something on it has been pinnedTrack the number of repins each pin from your site receivesTrack total impressions, reach, referral traffic, unique visitors and traffic sent to a siteAnalyze and report, on a high level, what is valuable to your brand on Pinterest

via 4 Things to Try with the New Pinterest Analytics [VIDEO] | Social Media Today.

Social Media – Inc. 500: LinkedIn Replaces Facebook as Top Social Tool : MarketingProfs Article

More than 8 in 10 companies listed on the 2012 Inc. 500 81% of them use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012.

via Social Media – Inc. 500: LinkedIn Replaces Facebook as Top Social Tool : MarketingProfs Article.

6 Ways to Better Promote Your Business on Pinterest | Social Media Today

According to recent studies, 32% of U.S. online shoppers have made at least one purchase based on the product images that they have seen on Pinterest and other photo services. The study also reported that another 37% of consumers have seen some products that they would like to buy on websites like Pinterest, but have not yet made a purchase.

via 6 Ways to Better Promote Your Business on Pinterest | Social Media Today.

Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs

What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. It had brand and agency representatives all in one room. This type of gathering is the “black swan” event, as we have increasingly fewer cultural moments that bring us all together.

via Real-time social at scale: Oreos, Marco Rubio and unplanned moments | SmartBlogs SmartBlogs.

Getting Social: The DOs and DON’Ts of Social Media Marketing | Business 2 Community

The Facts:

• Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not.

• Companies that use Twitter average double the amount of leads per month than those that do not.

• Both B2C & B2B companies are acquiring customers through Facebook and more than 1/3 of of them say Facebook is critical or important to their business.

via Getting Social: The DOs and DON’Ts of Social Media Marketing | Business 2 Community.