Content alone won’t give your company the ROI it needs across the social channels it is active on without a clearly defined content strategy. Content that is created on an ad hoc basis that doesn’t clearly support your business’ marketing messages won’t be effective.
The latest effort in Coca-Cola’s “Let’s Go Crazy” campaign from ad agency Ogilvy follows people who practice random acts of kindness.
This is just Awesome!
While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”
I believe that ‘social organizations’ will be the ones which will thrive over the next decade. A social organization is one that leverages mass collaboration to improve business agility and customer delight. By the end of this decade, the millennial generation will comprise over 75 percent of the workforce. That future workforce is mobile, social and hyper-connected, with a deep desire for a real-time understanding of events.
Buyers don’t care about your product or service.
They care about the problems and opportunities they face and how your expertise can help them. Consequently, Marketing and Sales share a common goal: earning the right to connect with buyers.
SoMoLo is an acronym, short for Social, Mobile, Local.
So the biggest challenge for companies in 2013 is how their are going to use awareness building to inspire their employees’ participation to social media to become ambassadors and amplify the corporate messages using a number of gamification schemes.