Content alone won’t give your company the ROI it needs across the social channels it is active on without a clearly defined content strategy. Content that is created on an ad hoc basis that doesn’t clearly support your business’ marketing messages won’t be effective.
via Content is King Part 2: Sweat the Small Stuff | Useful Social Media.
The latest effort in Coca-Cola’s “Let’s Go Crazy” campaign from ad agency Ogilvy follows people who practice random acts of kindness.
via AD OF THE DAY: Coca-Cola’s Let’s Go Crazy – Business Insider.
This is just Awesome!
While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”
via Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer.
I believe that ‘social organizations’ will be the ones which will thrive over the next decade. A social organization is one that leverages mass collaboration to improve business agility and customer delight. By the end of this decade, the millennial generation will comprise over 75 percent of the workforce. That future workforce is mobile, social and hyper-connected, with a deep desire for a real-time understanding of events.
via Vala Afshar: Dear Employee/Employer: Be Social or Be Irrelevant.
Buyers don’t care about your product or service.
They care about the problems and opportunities they face and how your expertise can help them. Consequently, Marketing and Sales share a common goal: earning the right to connect with buyers.
via Sales – Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust : MarketingProfs Article.
SoMoLo is an acronym, short for Social, Mobile, Local.
via SoMoLo Marketing: Nike Case Study | Business 2 Community.
So the biggest challenge for companies in 2013 is how their are going to use awareness building to inspire their employees’ participation to social media to become ambassadors and amplify the corporate messages using a number of gamification schemes.
via Participation – Amplification – Gamification | Social Media Today.
The creation of community manager and social media manager roles has exploded over the past two years, with an increasing number of companies realising social marketing and community building is not something that can either be done as a side-line or by a couple of interns. In fact, the big news yesterday was that Nike have taken the whole of their social media marketing inhouse in order to ‘get closer to their customers’.
via Five Predictions for Social Media in 2013 | Social Media Today.
Social media has brought with it two major issues for CMOs – data and the sheer volume of it. Both of these mean that CMOs now need an enhanced skill set that touches on previously more IT and customer service focused concerns.
The volume of inbound customers communications into organisations has increased dramatically and with social media still seen as more of a marketing channel than customer service, CMOs are often the primary gatekeeper of those channels.
via Content Management: A New Focus for CMOs | Useful Social Media Blog.
First, corporate social-media properties should be about honest interactions, and they must include a strategy to respond to worst-case scenarios when online word-of-mouth turns nasty.
via A firm company policy can avoid social-media disasters – Denver Business Journal.
Ramen Puni 