Content is King Part 2: Sweat the Small Stuff | Useful Social Media

Content alone won’t give your company the ROI it needs across the social channels it is active on without a clearly defined content strategy. Content that is created on an ad hoc basis that doesn’t clearly support your business’ marketing messages won’t be effective.

via Content is King Part 2: Sweat the Small Stuff | Useful Social Media.

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Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer

While 90% of 50 large retailers are active on Twitter, only 29% use the platform to actively engage with shoppers, according to a study by digital marketing firm Acquity Group. Acquity studied the 50 retailers included in consulting firm Interbrand’s report, “Best Retail Brands 2012.”

via Social Media – 71% of big brands fail to engage shoppers on Twitter – Internet Retailer.

Dear Employee/Employer: Be Social or Be Irrelevant

I believe that ‘social organizations’ will be the ones which will thrive over the next decade. A social organization is one that leverages mass collaboration to improve business agility and customer delight. By the end of this decade, the millennial generation will comprise over 75 percent of the workforce. That future workforce is mobile, social and hyper-connected, with a deep desire for a real-time understanding of events.

via Vala Afshar: Dear Employee/Employer: Be Social or Be Irrelevant.

Sales – Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust : MarketingProfs Article

Buyers don’t care about your product or service.

They care about the problems and opportunities they face and how your expertise can help them. Consequently, Marketing and Sales share a common goal: earning the right to connect with buyers.

via Sales – Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust : MarketingProfs Article.